Today Taiyuan SEO is here to talk with you about the factors that influence the ranking of keywords. We know that there are many factors that affect keyword rankings. Let's take a look at them together.
First, whether keywords appear on the first screen (small article) on the website page
For example, are there any keywords in the DIV of the company profile?
2. Whether keywords appear on the visible content of the page.
3. Whether keywords appear in the title and cannot be stacked.
Fourth, when the keyword appears in the title, whether it is ranked first, because the more weight it gives, the higher the weight.
Fifth, the website keywords and customer search keywords match very high, if the matching degree is not too close to the ranking will not be higher.
Six, spider crawling order: from top to bottom, from left to right. The first 50 words of visible text on the page must contain keywords.
Seven, the purpose of exporting links: export to high-weight websites, use the same keywords to export to high-weight websites, and tell the spider that I am a friendly and reliable website. The internal links and export links need to be of low peer weight. You can export to the Baidu Encyclopedia of the keyword or the URL of the Baidu search page.
8. Deion should show keywords to prevent Baidu from searching in the search results and replace the description you set.
Nine, the ALT tag is a substitute tag for the picture, tell the spider what your picture is, the spider can't understand the picture and only looks at the code. ALT tags need to put keywords, an article has several pictures at the same time, ALT tags are different.
10. If you want to use keywords on the page, please show his synonyms and related words.
11. Keywords appear in domain names. (English, Pinyin) Don't show Chinese. For Linux, it is disaster. First is Pinyin, then English (spider also knows English)
12. Does the keyword appearing on the page appear bold?
Thirteen, Li label: It is spider-friendly to be able to do keywords.
Fourteen, keywords in a page, the keywords need to be repeated, the number of words on the page should not be too small, about 300-500, keywords repeatedly appear to achieve the required density.
Fifteen, some programmers like to add comments to the code. If you use comments, add keywords to the comments.
One of the key tasks of website optimization is to optimize keywords, make the internal keywords of the website rank on the homepage, increase website exposure, get clicks, and thus get more potential customers. Many companies have encountered some misunderstandings during the keyword optimization process, resulting in keyword optimization for a long time and remain in place. Keywords without a ranking home page, the site is difficult to be seen by users, there is no subsequent inquiry, and no customer transactions at all. Of course, keyword optimization is not so simple. You need to do a good job of the basics, so that you have the opportunity to get the favor of search engines and keywords ranking.
1. No keywords are set in the website
Many companies' websites have blank or slashed keywords in the keyword setting field, and set and add keywords only in the title field. This is definitely not correct. Setting keywords in web pages is helpful to increase keyword density and facilitate spiders to quickly identify website content. The principle of search engines is to use titles and keywords to find websites that meet user needs. Will lose such opportunities to obtain rankings.
Website keywords are not user needs
Some companies do not pay attention to user needs when filtering keywords. Many keywords are created by enterprises themselves, and users do not search in this way. Although this allows keywords to quickly get rankings, this is not a user's search habits. No matter how good the rankings are, there is no search volume, and no potential customers browse the site.
Website keywords are pan keywords
There is a large amount of pan-keyword search, but it is very inaccurate. The traffic that comes in is basically not the target customer of the enterprise. For example, Deep Web is a marketing website. Words such as website construction belong to pan-keywords. These words have a large search volume, but not all users who come in need to be marketing websites. Template website, marketing website is a high-end website in website construction. Pan keyword traffic is large, but it is inaccurate and difficult to optimize.
4. Website keyword optimization is difficult
In terms of keyword layout, many websites do not consider the difficulty of keyword optimization or the structure of the website. They directly lay out keywords into the website and deploy keywords with high indexes and large search volumes. It is difficult to optimize in a short period of time, and it may not be optimized for a year, so the value of the website cannot be exerted. Be sure to choose the core words that are less difficult to optimize to ensure that you can optimize to the home page in a short time.
5.Select only the core words and no long tail words
Long tail keywords are a combination of several keywords, or even a sentence. Many companies have not paid much attention to the layout of the website. Although the search volume of long tail words is low, only long-term keywords can be searched for only the customers who need them. If you want to know the product in more detail, the company must pay attention to the layout of long tail keywords. It is also used to optimize article titles, accumulate less and increase more, so that more long-tail keywords can get rankings and more accurate customers.
6. Layout only the homepage of the website and ignore the inner pages
Many companies' websites only pay attention to the layout of the keywords on the homepage of the website. The internal pages either use the keywords on the homepage directly or do not set keywords. If you do n’t set this, you will lose more traffic, lose your target customers, and directly lay out the keywords on the homepage. This will cause search engine clutter and do n’t know which page to recommend to users. This is also a lot of website search keywords, not showing the homepage. It's the inside page. So everyone must pay attention to the uniqueness of keywords, one keyword can lay out a page.
7. Keywords are not relevant to web content
This problem appears to many novice webmasters. When laying out keywords, they did not pay attention to the relevance of the keywords to the landing page. For example, this page tells the strength of the manufacturer. The keywords of the manufacturer category should be laid out. Some newbies The webmaster's layout of product words or price words is obviously irrelevant, which is not conducive to increasing keyword density and is not conducive to user experience.
8, page keywords are not related
The keywords on each page also need to pay attention to the correlation between them. Putting similar keywords together is convenient for indexing by search engines and quickly identifying web page content. Do not put together two keywords with different concepts, otherwise it is easy to cause confusion and is not conducive to keyword optimization.
Taiyuan Seo concluded that there are many factors that affect keyword rankings. The above are some important influencing factors, and of course there are many influencing factors. Hope the above content can help everyone.