These days I have been watching some videos on external chain optimization. Most of them are some optimization operations of external chains before 2015. Some people may say that they are outdated, but the existence of certain products must have its meaning. The link algorithm weight is still in the calculation of Baidu's ranking mechanism. Then, Guangzhou Seo leads everyone to look at those things on the external chain.
Does keyword stuffing help SEO optimization?
It is useless for SEO to build keywords purely for the purpose of building keywords, and may even achieve the opposite purpose (downgrading, K station). With the continuous improvement of search engine algorithms, there is no technical accumulation key Words have become the lowest-end SEO optimization strategy, but it's hard to say that stacked keywords are useless for website SEO optimization.
Reasonably increasing keyword density is also helpful for website SEO optimization. From the working principle of search engines, we can understand that search engines rank websites based on keywords entered by users in input boxes. The degree of matching and relevance has a great influence on rankings.
In many webmaster tools, there are suggestions for website keyword density. Generally, the density is controlled between 2% and 8%. In fact, this value is uncertain. However, it is certain that if the keywords are meaninglessly abused on the webpage, it will be considered as a pile of keywords by the search engines, which will have a negative impact on the ranking of the webpage, so the webpage is in the process of keyword layout , Content and title must be relevant, you can not increase the number of keywords for the keyword density.
The accumulation of keywords will make the site face the risk of reducing power and K stations, and the accumulation of keywords will not effectively improve the relevance of the website. So, what should we do? Here SEO in Shenzhen recommends controlling keyword density and increasing keyword distribution reasonably. You can use the source code of a competitor's webpage to check each other's keyword density, analyze and compare the best keyword density to optimize your website.
Is sending an external link helpful for website SEO optimization?
There is an explanation of external links in the SEO terminology column of my SEO blog. It is necessary to talk about what is an external link here. An external link is a link to your own website on another website. For example, website A has a link C to website B, then C is called the external link of website B (on website A). There are many ways to categorize external links. Generally, they are divided into anchor text external links and plain text external links. To mention here, many people think that only anchor text can be crawled by spiders, in fact, plain text is also possible. Generally, SEO has two purposes for external links, one is to drive traffic to the target website, and the other is to pass weight to the target website to improve keyword ranking.
After understanding the basic concepts of the external chain, let's move on. At present, the role of external links is not reduced in terms of traffic, but in terms of keyword ranking, only high-quality natural recommendations have a significant impact on rankings. So in terms of influencing rankings, what is a high-quality external link? In simple terms, the harder it is to obtain high-quality external links, such as the recommended links in some high-weight website articles, although they are internal pages of the website, they are high-quality external links. In addition, it is worth noting "Links" are also good links. Basically easy to obtain are low quality external links, such as external link batch generation software, forum signatures, external link posts in the irrigation area, and so on.
Finally, there is another point that multiple external links on a website will not fully overlap. For example, an SEOer has registered a Sina blog and sent a lot of external links to his website, although the external link quality of Sina blog It is relatively high, but all article links in the external link articles are based on the domain name blog.sina.com.cn. The search engines are fancy links from different domain names to websites, so desperately send external link pairs on a website It doesn't do much.
Guangzhou Seo summary: In summary, the external links are not ineffective at present, but the main role is to introduce traffic to the website. Only high-quality external links can significantly promote keyword ranking. We need to be natural and reasonable to optimize the external chain, so such external chain will have comparative value. If you want to learn more about external chain optimization, I recommend reading: What is a high-quality external chain?