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How to turn potential users into actual customers of the enterprise?

阅读量:293 发布时间:2019-11-29 17:26:49 Source: FIERCE Reading : 293Posting time: 2019-11-29 17:26:49
Customer experience and visual experience are the key factors for customers to determine whether to stay before they understand the company. Therefore, when the website is being built, the company must start from the customer's point of view, and make the website planning simple and beautiful. Bring good visual experience. At the same time, the layout of the website interface is very important

How to turn potential users into actual customers of the enterprise?

1.Know your competitors

The so-called "know yourselves and know yourselves, you will never be overwhelmed". To retain customers, you need to fully understand the competitors in your industry. 优化推广 的具体优势和吸引客户的原因,再对内容进行加工进步,依据企业自身情况,归纳提取所需精华,制定出更契合企业自身的网站建造计划,在众多竞争对手中锋芒毕露。 First of all, a lot of research work is needed to understand the specific advantages of competitor website optimization and promotion and the reasons for attracting customers, and then to process and improve the content, according to the company's own situation, summarize and extract the necessary essence, and work out a more suitable website construction Plan to be exposed among many rival centers.

优化推广

2. Focus on user experience

Customer experience and visual experience are the key factors for customers to determine whether to stay before they understand the company. Therefore, when the website is being built, the company must start from the customer's point of view, and make the website planning simple and beautiful. Bring good visual experience. At the same time, the sense of planning of the website interface is very important. Whether it is fonts, colors, pictures, or functional use, it will affect the user's visual experience. If the visual perception of the page is poor, customers will naturally leave the website. Therefore, when building a website, we must pay attention to user experience and start from the customer's point of view to do website planning.

3. Website content must be valuable

Good corporate websites are all built from the perspective of customers, and some have even done a good job in website space and domain name registration. Of course, companies need to make more valuable websites in order to retain customers. What is valuable here refers to the initial purpose of the user to enter the website. We need to capture the information that the customer wants, and leave the user on the website with a sense of freshness. .

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